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Content marketing on autopilot: SEO articles, social media timing, and getting cited by AI assistants.

Running a Business Blog in Two Hours a WeekAug 30, 2026 · 6 min read

Running a Business Blog in Two Hours a Week

A small business can run a useful blog in about two hours a week if the time goes to the right places. A weekly…

Writing Honest Articles About What Things CostAug 29, 2026 · 6 min read

Writing Honest Articles About What Things Cost

Readers search for costs before contacting anyone. How to write cost articles that help: ranges with reasons, what drives the price, hidden costs, current…

Writing About Your Own Product Without Sounding Like an AdvertAug 29, 2026 · 6 min read

Writing About Your Own Product Without Sounding Like an Advert

Readers expect a business blog to mention its product. How to do it usefully: problem first, specifics over superlatives, honest limits, links instead of…

Adjusting Tone for Different Readers Without Losing Your VoiceAug 29, 2026 · 6 min read

Adjusting Tone for Different Readers Without Losing Your Voice

One brand voice, several readers. How to adjust formality, depth and vocabulary for beginners, specialists and decision-makers while sounding like one business.

Tables of Contents for Long ArticlesAug 28, 2026 · 6 min read

Tables of Contents for Long Articles

A table of contents helps readers of long articles find the part they need. When to add one, how to build it from headings,…

Blog Design That Helps People ReadAug 28, 2026 · 6 min read

Blog Design That Helps People Read

Design either helps reading or gets in its way. Text size, width, spacing, contrast, headings and what surrounds the article, and designs that make…

Customer Stories and Contributions on a Business BlogAug 28, 2026 · 6 min read

Customer Stories and Contributions on a Business Blog

Customers can contribute stories, tips and questions that make a blog more credible. How to invite them, edit fairly, get permission, and avoid the…

Interviewing Experts for Your ArticlesAug 27, 2026 · 6 min read

Interviewing Experts for Your Articles

A short interview with someone who knows the subject adds experience no research can. Who to ask, how to prepare, what to ask, and…

Statistics Round-Up Posts: Doing Them HonestlyAug 27, 2026 · 6 min read

Statistics Round-Up Posts: Doing Them Honestly

Lists of statistics attract links and are often full of outdated, misquoted numbers. How to build one from primary sources, date every figure, and…

Annual Round-Ups: When They Are Worth WritingAug 27, 2026 · 6 min read

Annual Round-Ups: When They Are Worth Writing

Year-in-review and year-ahead posts are easy to write and often forgettable. What makes one worth reading, what to include, and keeping it useful after…

A Separate FAQ Page or FAQs in Every Article?Aug 26, 2026 · 6 min read

A Separate FAQ Page or FAQs in Every Article?

A standalone FAQ page and FAQ sections in articles do different jobs. When each makes sense, how to avoid duplication between them, and how…

Support Articles That Actually Reduce TicketsAug 26, 2026 · 6 min read

Support Articles That Actually Reduce Tickets

The questions support answers every week are articles waiting to be written. How to choose them, write answers people follow, make them findable, and…

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